Unstructured and Structured Data: Gathered

Unstructured and Structured Data: Gathered

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Company Profile

This is a sporting goods store that sells recreational types of transportation such as bicycles, skateboards, and scooters. They were unable to consolidate structured and unstructured data together, to apply accurate sales and advertising strategy on its products and target customers.

Before using SRK     After using SRK
  • Lacked dynamic just-in-time analysis to quickly discover buyer behavior and interest on new products.
  • Unable to consolidate structured and unstructured data to cross-reference historical purchases with current popular product trends.
  • No visualizations or automatic alerts to spot marketing opportunities quickly.
   
  • Social media keyword trends now available at a glance to monitor product popularity.
  • Consolidated structured and unstructured data to track historical pricing and sales, customer purchase history, and online store browsing behavior.
  • Visualizations and notifications help take advantage of marketing opportunities directed towards indecisive buyers and new members.

Benefits
  • Determine target demographic group to drive advertising strategy to generate higher profits through increased scooter sales.
  • Automatic alerts create immediate impact by indicating ideal candidates for price discounting through membership benefits.